Are online reviews important?
Positive reviews are critical for your business. According to BrightLocal's "Local Consumer Review Survey 2018":
86% of consumers read reviews for local businesses (including 95% aged 18-34)
57% of consumers will only use a business if it has 4 or more stars
91% of 18-34 year old consumers trust online reviews as much as personal recommendations
Reviews for your business affect local search rankings of your website and their influence has grown more than 4% in the past 4 years.
3 simple strategies
- You should be creating an internal positive review culture. Make your team feel involved and accomplished when you get a positive review by announcing it and celebrating.
- Add a step in your process after a sale or service that asks your customer to rate you. This can be done over email and should include an easy way for the customer to contact you with any problems before leaving a review. This will significantly lower your chances of getting a negative review.
- If the customer does not respond to your first email asking for feedback, follow up by sending at least two requests for ratings a few days apart.
Online reviews can make or break a technology service like ours at Laptop Guy, so we developed an automated process to maximize positive reviews and minimize negative reviews that we sell as a service for businesses. Here is how it works:
We create a review request webpage for your company, allowing you to request a review by simply entering a customer's name and email address.
The review request asks the customer to rate and review your service at a separate custom webpage we create for you.
Good customer experiences will be directed to review your business on Google, Facebook, Yelp, LinkedIn, HomeAdvisor and most other review websites.
Neutral or bad experiences will give customers the option to fill out a form to contact you directly about the issue(s) instead of leaving a negative review.
If your customer does not click on the review link in the review request email (from step 1), they will automatically receive follow up emails after 3 days and again after 7 days, maximizing your chances of getting a response.